404 Study Task 01 - Pantone Research 02

Playing with food
I came across an article on creative boom whilst searching through pinterest to create a mood board about a designer who matches food and plants etc to pantone shades as a hobby and has built up quite the following. 

I found this really interesting and the end results show great colour matching, I thought this could be useful for creating a colour palette for say a doughnut shop, having all of the doughnuts matched with specific set of colours.

Matching to skin tone
I also came across a photographer (Angelica Dass) who is currently working on a project called "humanæ" in which she is matching people's skin tones to Pantone colours.

Colour of the year

For the first time Pantone has chosen two colours to be the colour of the year. One of their reasons for the colour choices is because of the gender blur in relation to fashion. There is a more unilateral approach to colour with movements toward gender equality and fluidity. The consumer more often now uses colour as a form of expression, a generation that has less concern about being judged.