Monday, 19 December 2016

404 Book Design Initial Ideas

The Great Gatsby

For one of the book covers I decided I wanted to use patterns, and believed The Great Gatsby would be the ideal choice for this. The book being set in the 1920s in New York means it was the era of Art Deco, an interesting style of visual arts, architecture and design. It was a pastiche of many different designs with the desire to be modern, influenced by the bauhaus and the bold geometrics of cubism. 


I started by drawing different patterns and ideas based on the decoration of art deco, then developing the pattern in Illustrator and exploring the colours and layout of the shapes.


I also tried a bright yellow, which I thought looked a bit too childish and vibrant for the tone of the novel, so decided on a deeper gold-like shade, which compliments the royal blue seen below.


I made the decision to use a dark royal blue as it is usually a symbol of wealth, it is also known as the colour of writing ink - which I think relevant to the style of the novel. 







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