Monday, 24 October 2016

Studio Brief 02 - Typeface Design Initial research 01

We were introduced to our new studio brief, following on from studio brief 01 it is based on typography, with 01 we designed our own logotypes however with this we will be creating a whole typeface based on our chosen font and conveying an adjective that we choose.


'Based on one of Müeller-Brockmanns classic and lead typefaces, create your own bespoke typeface, which should effectively communicate your chosen adjective.
  • Garamond
  • Caslon
  • Baskerville
  • Bodoni
  • Clarendon
  • Berthold (doesn't feature below don't have on system)
  • Times
  • Helvetica
  • Univers (doesn't feature below don't have on system)
Essentially you are repurposing individual shapes (letterforms) to work together in endless combinations in a harmonious, consistent sequence.' 

Possible adjective options:


  • Scattered
  • Majestic
  • Abstracted
  • Fierce
  • Petite
  • Mammoth
Out of all of these I think the most interesting results will come from the adjective Majestic so I have decided to go forward with this - typing it out in the typefaces I could.









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