I have decided to give myself a day to complete this competition brief as part of my smaller Studio Brief 1 - Individual Practice.
The Brief
‘In a hundred ways Animal Farm triggers our modern intelligence and persists in its relevance, and its seemingly simple yet subtle fable still belongs to us as we try to find our way through the changing political and moral labyrinths of twentieth-century history.’ - Malcolm Bradbury
We are looking for a cover design which will reflect the book’s status as one of the great modern political allegories of our time, as relevant today as it was when it was first published over 50 years ago. It is rich with ideas, characters, allegory, political and moral philosophy – read it and decide for yourself how best to showcase the content of this remarkable novel through your cover design and bring it to a new generation of readers.
Your cover design needs to include all the cover copy supplied and be designed to the specified design template – B format, 198mm high x 129mm wide, spine width 8 mm, incorporating the Penguin branding and all additional elements such as the barcode. Please refer to the Submissions Details page for full details of the spec and how to submit your entry.
What the judges are looking for
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
- have an imaginative concept and original interpretation of the brief
- be competently executed with strong use of typography
- appeal to a contemporary readership
- show a good understanding of the marketplace
- have a point of difference from the many other book covers it is competing against
The book is Animal Farm by George Orwell so I am going to start by reading up on what the book is about, it's major themes, characters and symbolism. As well as looking at existing covers to gain inspiration but also avoid having something very similar.
Existing Covers:
All of these covers focus on the literal main characters of the book - the pigs, Snowball and Napoleon as well as one of the most famous quote from the book - I would like to use this, however with some of my ideas stray from the use of pigs so those who read the book who never have aren't focusing on the animals but the deeper meaning of the book.
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