OUGD603 Module Briefing

Studio Practice - 60 credits
Submission Deadline: 7/05/2019 by 15:00 Room 136

Brief Considerations:

• Creative 
• Social 
• Ethical 
• Commercial 
• Aims:
• Quality outcomes, physical or mock up - depending on outcome which ever allows for a higher quality outcome to be produced
• Independent and professionalism 
• Draw on knowledge from first and second year, bring in different ways of working and appropriate outcomes, focus on current interests.
• revisit old briefs if appropriate 

Learning Outcomes:
6A3:
Understand and demonstrate coherent and detailed subject knowledge and professional competences.
Informed by research into current relevant areas within graphic design.

6B3:
Assessed against self written briefs. Briefs need to be thorougher, clear of intensions, research, content, audience.
Bring together knowledge, understanding, skills set, all elements come together and make sense.
Critical awareness, doing things for a reason, are things appropriate?

6C3:
Blogging/design boards, combining visual and written techniques.
Presenting: don't start with negatives, critically evaluate when blogging, be positive.
Not every project has to be challenging, be interesting and engaging

6C4:
Professional skill: controlling what goes out, competition briefs, take ownership
Demonstrate thinking behind research, problem solving within thinking and research
How visual quality and problem analysis go together
Think and evaluate things without going through practical process, discuss and think about solutions

6D3:
Review each brief at the end of completion due to working independently, have confidence to self evaluate.
Record reasoned argument based on decisions, showcase decision making process
Have an awareness of what your doing - DOCUMENT ALWAYS

Context:
Build work into portfolio that demonstrates your ability to plan, research, produce, and present a substantial, innovate and informed body of work.

Brief:
An initial statement of intent which clearly identifies and articulates:

• Themes, subject matter
• Research methodologies
• Practical development 
• Contextual and theoretical references 
• Approaches to documenting 
• Reflection and Evaluation 
• Project management 

Part 1:

• Design Practice
• Written briefs, competitions etc. 

Part 2:

• Project Journal 
• Support of design practice - blog
• Showing development, evaluation, research etc.
• Summative evaluation of project
• Evidence documentation

Have Bibliography as part of submission:
What have you read that has informed your body of work

Evidence:

• Project Journal:
• Blog, label correctly and easily 
• Design Context Blog:
• Research and publication 

Design Development and Solutions:

• Demonstrating your ability to respond to a substantial design problem

Ongoing and Summative Evaluation:

• Ongoing evidence of formative and summative evaluation 

Ten Briefs:

• Competition brief 
• Live brief - client work 
• Collaboration - Internal 
• Collaboration - External (collaboration could be work done on placement)  
• Research Led - comes from researching something that interested in (can be big issue or something fun e.g. climate change or trainers)