Saturday, 30 September 2017

SB1 New Brief

Author- Joshua Ronald Blakemore

Brief title / working title-  Guidestonbury, the anti-guide, The Glastobet

Short description of publication (purpose)
The Glastobet, is the Glastonbury alphabet taking your through all the amazing places, sights and experiences glastonbury has to offer letter by letter. For example A would include Avalon stage, Acoustic Stage Arcadia 

Target reader / audience (include reasons)
The target audience is very open due to Glastonbury being so open its self and catering to so many different types of people. 
however the majority is teenagers to mid thirties, so will mainly focus around this. The target audience is both people who have been to Glastonbury, those who haven't and want to go and those who haven't and are skeptical. 

Genre
Informative A-Z

Competition (3 titles)
Glastoguide 
glastonbury gallery 
Positioning (USP, bookshop section, other points of sale)
Waterstones, Urban Outfitters, Amazon
A sort of 'Dummy's guide to Glasto' or to educate those of how vast and fun it is. 
Price point
£5 - £10

Mandatory requirements
Pocket size
Vibrant and bold colours 
Try to get across the size and diversity of the festival
make it accessible to people who have and haven't been   
Include information about all the different areas and aspects of the festival so that it has abit of everyone's taste in

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