SB8: Evaluation

Overall this brief was successful, I enjoy designing packaging and although it wasn't what I initially set out to do - it solved the challenge. The exhibition was a call for creative work that celebrated wildflowers and fungi, sustainability was the focus, whether it be through the content of the work or the materials/ methods used to make it. The packaging was for a 'grow your own wildflower' kit, which is definitely promoting wildflowers to consumers. The packaging wasn't printed as it is only a design idea, it would have been wasteful to use materials to produce the design physically - at this point the design and mock ups were all that was necessary.  This brief taught me that it is essential to include your peers, to get advice and feedback as they can really help and bring a fresh perspective when you are stuck or feeling uninspired. My process for this brief was to do a tonne of research around the subject area, produce some illustrations in a style that is in line with my existing work and then see what direction they could work in. I haven't done much illustration this year so I really enjoyed that aspect, and the process of finding typefaces that compliment the illustrations whilst also ensuring they are suitable for the product is a challenge that is rewarding once fulfilled. I wanted to use two typefaces that complimented each other and believed that Mono and Serif is a good mix. Another thing to take forward from this brief is the power of using a mock-up, often when a design is just on a flat screen in Illustrator, you don't believe in how good it actually is, or know the power it could have if you simply mock it up using Photoshop.