Studio Brief 01 - Logotype (Interim Crit Feedback)

After my initial crit I went ahead and experimented more with using the Futura typeface for my logotype. I also started to add colour to the designs to see if that added positively to the personality, I left a few questions along with a sheet of selected designs for people to view and answer:

As you can see from the feedback sheets I got a lot of differing views on my logotypes, I will take all of this feedback on board and continue to experiment mainly with kerning and putting the logos into context to see which ones actually fit; to produce 5 or more different options for the Moonless Coffeehouse.