Studio Brief 02 - Typeface Research

I have decided to research more into the typeface Bodoni as it is the most probable option and it would be really useful to have some more background information, such as the influence, how it was created and what it is generally used for.

Bodoni is known for being used in fashion labels, magazines and high end brands. At least Bodoni or something very similar such as Didot (the typeface Bodoni was based from).

I read an interesting article on eyemagazine.com speaking of the use of type in the fashion industry through the times.

From this it is clear that there is definitely something about the type face that screams class and money. It is used widely in fashion magazine spreads, covers and posters because in bigger sizes it is very aesthetic. I did some primary research and looked through popular magazines such as VOGUE and ELLE and found that most if not all fashion and beauty brands being advertised on the spreads used a serif font, often one very similar to Bodoni, this further cemented my idea of creating a typeface for this purpose, however I wanted to create something slightly more decorative - one that is more decorative and solely for display font rather than being used for body text too.

 In contrast to these traditional and highly classy looking typefaces used for the high end brands and in magazines I also looked at other magazines to make sure serifs aren't just used widely in the media. As the images below show they aren't, lifestyle and cultural magazines etc tend to use sans serifs for a more contemporary and 'down with the kids' look.