SB2 App Development

Font

There are things to consider when deciding what font I want to use for the app:

• It must be legible at a small pt size as there isn't a lot of space on the screen so standard size will be small - clean yet bold font will work well
• I will use the same font throughout the app as there is no reason to have more than one, I will show variation of buttons/links by varying the weight of the font

Possible choices:

Open Sans - a clean and modern sans serif which is optimised for web and mobile interfaces, available in many different weights which is ideal.

Raleway - elegant and a display sans-serif typeface which has 9 weights. This has an extra something about it compared to open sans, more of an individual stand out feel.

San Francisco - designed by apple for use across IOS this would be a good choice for the app as so many people are familiar with it they would feel comfortable with the app straight away.

Colour scheme

"Green is the colour of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety."

The obvious choice for the primary colour that will be used in the design is green, as it represents nature and growth which is what the app is all about, however I will need a secondary and third colour to compliment this. 

I decided to look at the colour wheel to see what colours go with green in terms of complementary colours and saw it was the warmer colours such as red, yellow and orange. Green and red compliment each other however that combination wouldn't work as everyone's mind would go to Christmas. With this in mind I believe a pink shade would work well as they are still on opposite sides of the wheel and it is also relevant to flowers and plants in real life - a lot are pink and if someone was asked to draw a flower likelihood is there would be pink petals.

I am going to find 2 pantone colours that compliment each other, green and pink pale in shade as they will go together better and look a lot more sophisticated than bright green and pink. 

App Name

• My Garden
• Plant Finder
• Bloom Time
• Flower Power
• Identify that flower!
• Plant That

I have to consider what purposes of the app are and which order of importance they hold:

1. To provide information on plants and help you take care of your own
2. To scan/search and discover new plants
3. To interact with other users who have a passion for plants

With this list in mind I think the most relevant name would be 'My Garden' as it primarily is about looking after your own plants rather than being branded as a social or plant finder, although it does have these added extras. 

App Logo

I am going to keep it simple and create a small flower/plant illustration using the primary colour scheme.