The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.
Like humans, animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for food, clothing, experimentation, entertainment or any other reason. PETA and our affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.
PETA works through public education, research, legislation, special events, celebrity involvement and protest campaigns. PETA believes in non-violence and does not advocate or support actions in which anyone, human or non-human, is harmed. PETA is a charitable organisation that works to educate the public about the horrors of cruelty to animals through peaceful means.
Depending on context, the People for the Ethical Treatment of Animals Foundation may be referred to as the “PETA Foundation”, “PETA UK”, or “PETA.” References to any campaign activities that occurred prior to October 2009 refer to activities undertaken by PETA Europe.
Website
The website design is very much just about getting as much information on the landing page as possible, they want to grab peoples attention however with this the design is a little cluttered and you don't know where to look. The headings includes all the subjects you want to know about and their logo.
The donate now button stands out against the rest of the page links which is important as people could be going on the website for the sole purpose of donating.
Above are the issues that Peta stand for and are trying to educate people about whilst also being proactive in helping the cause.
App
Help animals while on the go with PETA's mobile app. You can participate in urgent action alerts against cruelty to animals and donate to support PETA's lifesaving work. For added fun, every action you take will earn you points and badges, so get started today and become an on-the-go animal rights activist!
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