WWF
WWF is one of the world’s largest and most experienced independent conservation organisations, with over 5 million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
Website
Above is the landing page for WWF, the page includes a gripping photo that leads to a video that relates to one of their latest news article, below there is also other areas of writing such as blogs, reports, success stories and press releases. At the top there are sections for everything you would expect, the website is every easy to navigate through as well as being nicely designed, it is consistent with colours type and layouts used.
As well as the website being full of information educating people how to be proactive in saving animals lives as well as our planet, WWF also take donations to help with their efforts. This is important to the organisation and therefore is at the forefront of the website design. The colours used work well to stand out against the black and white design.
There are a few different options on the website for how you can help by donating money, you can adopt an animal monthly, join and donate as a member or give a one off donation.
There is also an option to sign up to the mailing list, which will allow you to receive updates on their efforts and news about the animals. Overall this website is very well designed with the hierarchy of information a key aspect to ensure visitors see all the things the organisation want them to initially. It is also full of lets of helpful information as well as pictures and videos.
App
The app takes more of a story telling route, it is very animated and takes you on a journey to learn about the different endangered species that WWF help. The design overall is good, with consistent typeface choices, along with colour and layout however some of the pages seem a bit out of place and confusing.
In terms of user experience I struggled at some points to figure out what was going on with the app as there are no familiar arrows to guide you through, there is also no visible home or menu option as you go through the different stories. There are also a few pages that turn to landscape when clicking on photos which is slightly confusing.
Overall I can see that the app was designed to be an immersive and attention grabbing experience however it has ended up being a lot more complicated that needed and could be a lot more straight forward whilst still including some interactivity. I also noticed there is no visible pages for adopting or donating, as well as signing up with the organisation for information.
Organisation
Our brand is about so much more than our panda logo. It’s our DNA. It’s what makes us who we are. And it’s there in everything that we do, from the way we decide on local policy to how we communicate Global Initiatives. It brings coherence and clarity to our work. The WWF brand DNA is made up of four elements:
What we want to be known for: The organization that works to stop the degradation of our planet’s natural environment, and build a future in which humans live in harmony with nature.
What makes us unique: We lead the way, connect people, see the bigger picture and seek solutions.
Our values: We’re knowledgeable, optimistic, determined and engaging.
Our guiding principles: These are about how we work.
Every single person working for WWF is responsible for bringing the brand to life, and by incorporating these elements in your work, you can do so. Together, by making the brand DNA integral to all that we do, we’re all responsible for making WWF stronger.
Our work is incredibly diverse. Yet it’s all focused on two goals: Protecting biodiversity There’s a magnificent array of living organisms on our planet. We’re acting to protect them and their habitats and ensure all life can coexist. Reducing humanity’s footprint on the natural world We’re challenging wasteful consumption and pollution, and promoting sustainable ways to use the Earth’s resources. A lot of what we do is traditional conservation work. Saving habitats. Stopping illegal hunting. Protecting wildlife.
But we focus on the causes behind the issues too. So we’re working with governments to improve legislation, with businesses to provide commercial solutions, with communities to develop sustainable livelihoods. Our projects are innovative, collaborative and based on scientific evidence. And we think big. We run a number of Global Initiatives focusing on the regions and challenges where we can make the biggest difference – from the Arctic and the Amazon to climate change and responsible fishing. With success in these areas, we can catalyze change on an even greater scale.
There’s no other organisation like WWF. These are the unique characteristics that set us apart:
- We’re a global organisation: we operate across borders, environments and cultures to forge partnerships and engage individuals, communities, NGOs, corporations and governments.
- We don’t just identify problems: we use our unparalleled experience, our partnerships and our scientific grounding to find solutions, focusing on achievable targets, policies and results.
- We see the bigger picture: we don’t look at environmental issues in isolation, but address their social, economic and political causes and effects.
- We’re the world’s largest membership network and have been at the forefront of conservation for half a century: we’ve helped bring about historic agreements and inspired millions to take action.
Our values are at the heart of the way we operate and communicate. They should come across in everything we do, from speaking at a conference to answering the phone.
K – Knowledgeable
What we say and do is always based on evidence and scientific fact – though that doesn’t mean we have to be dry and academic. Let’s show that we understand the issues, and speak with a clear, intelligent voice.
O – Optimistic
We’re all about finding solutions to some of the planet’s greatest challenges. Let’s get that across loud and clear by being positive and optimistic. Tell people about what we’re doing to change the world.
D – Determined
We’re passionate about what we do, and determined to make a difference. Let’s stress the urgency of our work by showing the challenges we’re tackling head-on. We don’t need to scaremonger, but we do need to inspire people into action.
E – Engaging
Everything we say has to be relevant and inspiring to our audience. Let’s make every message speak to as many people as we can, and convince them they need to get involved.
Sharing content from WWF
WE ENCOURAGE YOU TO USE AND SHARE OUR CONTENT
The pdfs, the flash files, the words - they're yours (but not the photos). All we ask is that you link back to our web site - and preferably directly to the page on which you found the original content.
(The legal licensing info for using content from this site is below to the right under "Content Licensing")
Using pictures
WWF is supported by a marvellous group of generous photographers who let us to use their images for free to help promote our work. They do this even though they depend on their images in order to make a living and earn an income.
This is why we cannot authorize you to use any images from this site UNLESS you use them in the original context in which you found them i.e. about WWF and mentioning WWF, and making sure you include the image copyright information.
So for example, taking and using the flash files or the banners/buttons from this site is OK.
However if you wish to use a photograph for any commercial or print purposes, or outside of a WWF context then you must first email photo@wwfint.org.
Using the Panda symbol/logo
WWF's panda symbol is a registered trademark and is subject to copyright.
It must not be used or reproduced without express permission.
...but if the logo has already been incorporated by WWF in an image, banner or flash presentation, then that is OK - though you must never use such material to endorse or promote your site or products.
The letters “WWF” are also a registered trademark and must not be used to endorse or promote any products or services in any way, shape or form.
However, licensing and partnership possibilities are available... as you would have guessed... Please contact us for details.
Here's the legal fluff on the logo etc:
© 1986 Panda Symbol WWF - World Wide Fund For Nature (formerly World Wildlife Fund)
® "WWF" & "Living Planet" are WWF Registered Trademarks
Use of promotional banners & buttons
Use of banners/buttons on this site is actively encouraged. However, the button or banner must not be used to imply a partnership or endorsement of any product or service in any form what-so-ever.
Using content for profit
If you intend to use our content in publications that are to be sold for profit, how about giving something in return? A token of your thanks can be made with a credit card on this site. We'd be much obliged.
Crediting text in print & web publications
For print any reproduction, in full or in part, must credit WWF as follows:
© [date of material] WWF (panda.org). Some rights reserved.
For a website then all you really need do is link back to our web site and, preferably directly to the page on which you found the original text.
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