WWF:
simple black and white panda
Wildlife:
passion and personal investment in the lives of animals
non profit preserves lives on animals and their habitat across the world
possible animals to use: dolphin, elephant, lion - everyone recognises these animals and they are loved around the world
Using arial black regular for a bold and stable look, that encourages people to trust the company do their best for the animals. Uppercase W with the rest in lowercase portrays a non threatening/ not in your face logotype but the boldness of arial black still shows it is a serious and authentic business. The dolphin is an animal that is popular in society and much loved, the playful shape of the animal here looks like it is jumping out of the sea as they do in their natural habitat, and into the wildlife logotype as they are helping them.
The logo as a whole looks better in one shade, it is easier to be used in different situations for branding purposes and is a lot stronger as an icon with text.
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