Friday, 7 December 2018

SB6: 07 - Austin Run


Charity logos:


Austin:




It could feature the Texas state shape, a landmark that represents Austin, something that represents running, or even just a text logo.


Here I experimented with different ideas in terms of colour, typeface and icons used. 

I felt that the logo including the Texas state shape was the strongest design, and decided to change the typeface to something more neutral and legible - Helvetica Bold. The colours I use are a nod to the American flag. 


I further developed the final design to include a running man icon in the Texas map, this enables the viewer to understand the logo without even having to read the text - however this is included with the 'charity run for autism' as clarification. 

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