Pantone was found in 1963 with Lawrence Herbert creating an innovative system of identifying, matching and communicating colours - this solved problems in the graphic design community of accuracy in colour. He saw that people interpret the spectrum differently and this led to the making of the pantone matching system; a largely standardised colour reproduction system. The purpose is to enable manufacturers around the world to match colours without direct contact with one another. There are only a special few colours that can be reproduced using CMYK, with the rest of Pantone’s colours being simulated with 13 base pigments mixed in specific amounts. The system allows for special colours to be produced such as metallics and fluorescents. Screen based translations are created using the RGB colour model. Colours are described by their allocated number, for example “PMS 130”. They are used the majority of the time in branding and have also been used by government’s and military to describe the colours of flags etc. You can actually buy devices that match any surface with a pantone colour from the price of $649.00.
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