SB2: Evaluation

This brief was a great success, in terms of everything apart from what was out of our hands - the production process. The final publication design that I produced answered the brief, the design was geared mainly towards students, however wasn't that edgy/ out there that the general public wouldn't appreciate it. The book was designed at a5, a handy size that could be carried around in someones bag and easily placed around the city in venues and businesses for people to pick up. The patterns I designed were relevant to the style of the publication, and the colour scheme represents Leeds. When I handed the design over to Hannah, she included even more icons to link with Leeds - the owls, which is based on the Leeds crest. 

The publication design is easy to read, holds all the information that someone would need, without bombarding them with facts and other unnecessary page clutter. I was sure to steer clear from too much type, as it could be off-putting, as it was in the city guides that I analysed. Working with Hannah on the publication was a good fit, as she is a lot more comfortable with the production side of things, I prefer to work on layout and digital design. To get the most out of this brief, I decided to produce a website design, in order to further develop my digital design skills. The website was a success and held the same minimal, but useful style of the publication, it imaged Independents as a company who features different cities, with info about each publication printed and a few features of businesses that are in the print. 

The production issues, were out of both mine and Hannah's hands, we left plenty of time to print however it was disaster after disaster, and in the end we couldn't afford to waste anymore time or money on this brief, as we both had other briefs to manage. The lesson learnt from this is to select a trustworthy printer/ producer. From the finished product you are very much able to get a sense of what we were trying to achieve, and you can see this also from the InDesign designs, as well as website designs from XD. I enjoyed collaborating on this brief, and carrying out all of the research and editing it involved.