Independent Life, Leeds
Because it’s an Independent Life…Here at Independent Life we are all about local differences, connecting independent-minded people, places and enterprises to enrich and differentiate the towns and cities we serve. Independent Leeds is where it all begun in 2012 and has been tried and tested to create the Independent Life model and the go to place to check out what we do!Our printed guides, magazines, digital on-line and on-the-move channels are a great way of discovering the distinctive going’s on and enterprises that give places their unique character.We have extensive experience of working in the leisure and retail sectors, combined with a passion for helping creative, commercial and social enterprises grow and engage with customers to bring real benefit to their businesses.Independent engagementWe create independent, intelligent and informative content, with a warm, local tone of voice: in print there’s our highly acclaimed long-lasting ‘Little Black Book’ stand-alone directory and only printed city guide. In Leeds this is in its third edition with 350 pages of invaluable information reaching more than half a million people.The Independent Life quarterly regional magazine is full of great features and each edition is read by nearly 200,000 people.This content is also shared on this web site together with our selection of ‘What’s Up?’ event recommendations, special features, promotions and competitions, combined with our unique ‘Black Card’ giving you loads of great offers to search out some of our very best independents.Our social media channels get people talking, discovering and sharing! With our curated, sociable and informative feeds reaching a loyal audience in excess of 35,000 engaged consumers and influencers, amplified many times over through shares, comments and likes.
I picked up a copy of their Little Black Book
The guide has colour coded sides, Hannah is going to look into if this would be possible with the printing resources we have at university.
The codes are also in the outer margins of the guide, it is helpful for users to quickly see what section they are currently in. This book is small in size but long in how many pages, there isn't any page numbers which could be an improvement if users want to find something fast. Our book won't be as long as it is focusing on trendy/ up and coming independent hang outs for food/ drink and shopping, as you can see below there are some businesses like dentists, which isn't relevant to what we are trying to produce and put out there.
The pages are very informative, including photographs, websites, social medias, information about the business etc. The text is legible, short and straight to the point, all of the pages that include independent businesses are the same layout, which works well and is easy to navigate, I however would like our guide to be slightly more fun and exciting, sticking to a standard grid but changing the positions of the photographs and titles. Some of the independents don't have great photographs and we don't have the money or time to shoot the places ourselves, so the layout must allow for some without photos.
The map is fun, sort of not in theme with the other pages, but this sort of design would be ideal for our guide. The map in ours will be to show where the independents are in relation to each other in the city centre, hyde park, headingley and further.
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