SB3 Initial Ideas 01

GROUP 5:

• REBECCA
• JOSHUA
• CALLUM
• SARAH
• HUGO
• WILL

What is it: An exhibition celebrating the public spaces (Events) of Leeds through traditional printing methods.

Why should you visit: These are one-off prints by current level 4 and 5 graphic design students in Leeds College of Art. It is a chance to see individual and unique creative work that celebrates the history and culture of Leeds.

Unique selling point: Only traditional printing methods such as screen printing, mono printing, letter press and foil printing - each print is unique.

Audience: Creative community in Leeds - students, teachers and designers approx aged (18-40)

Exhibition Name Ideas:

• Public space - celebrating events in public spaces, exhibition is in a public space
• Loidis - old name - old printing traditions
• Ay up - maybe some other piece of Leeds based slang
• Made you look
• That's leeds is that
• Collective
• Squeegee (#ay up get ya squeegee out) - humour
• Press/ pressed... pressing matters
• Contact - between the ink and screens and paper/material
• Papercut
• Blenheim Walk 123 - room number of print room
• Impress
• Imprint
• Printworks

Shortlist:

• Loidis
• Ay up
• Imprint
• Made you look
• Press/ pressed - impress, pressing concern, pressing matters, matter of press
• Contact

Looking at concepts - what is it? how does it work? why does it work?

Made you look

Pros: References that the audience will be looking at our prints and it grabs your attention

Cons: Has been done before in London

Squeegee

Pros: Fun and playful

Cons: Only references screen printing, not the other methods of traditional printing & possibly too childish - sounds like a toy and the general public won't know what it means

Imprint/ IMPRNT
Pros: Encompasses LCA's 'imprint' on the city of Leeds, name references all methods of printing
Cons: Has been done in London

Contact
Pros: References the physical side of traditional printing - you have contact with the creating and printing process, unlike digital, which is artificial.
Cons: Too mundane/ general

Impress
Pros: Our prints will impress the audience, Reference to a printing press/ you press the screens/letterpress/etc.
Cons: Arrogant? Reference not obvious enough

IMPRNT

• communicates that it is a print exhibition with the name literally featuring the word 'print'
• communicates that it is an important event - it will leave an imprint on the city and the viewers of the exhibition
• communicates that it is traditional methods i.e. print, and not digital/ moving image/ etc.
• appeals to target audience - removing vowels is trendy with young people and "cool companies"

CONCEPTS

• catchy slogans: IMPRNT, impact, impress, important, etc. e.g. "for impact, go imprnt".
• remove all the vowels: imprnt, imprss, impssbl, imprtnt - stripped back aesthetic, we don't need vowels, we don't need modern equipment.
• discover the imprints left by each student - their footprints on the city of Leeds, via their prints celebrating it
• stamps - imprinted
• they/we/he/she/ I'm print

Deliverables:

• logo and identity
• social media identity
• catalogue
• 15 minute presentation pitch
• collateral - posters, flyers, billboards, banners, how the branding will look inside the exhibtion
• way finding systems and signage
• opening night invites