For the final bit of jardin branding, developed a business card design.
Using the colours that are seen on the menu and website, as well as the illustration and typefaces I experimented with different layouts and placements.
I decided on using the body typeface rather than header type as it looks better at a smaller size and gives a more sophisticated feel. This design is strong, however could be more minimalistic and aesthetically pleasing. A plain background would be a lot more eye catching.
A darker background stands out more, whilst also being memorable. The brown represents the organic, friendly and sophisticated vibe of the restaurant.
A mockup of the business card, the front and back work well together with the illustration and logotype being the main focal point.
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