Saturday 9 March 2019

SB7: Business Cards

For the final bit of jardin branding, developed a business card design. 



Using the colours that are seen on the menu and website, as well as the illustration and typefaces I experimented with different layouts and placements.




I decided on using the body typeface rather than header type as it looks better at a smaller size and gives a more sophisticated feel. This design is strong, however could be more minimalistic and aesthetically pleasing. A plain background would be a lot more eye catching. 



A darker background stands out more, whilst also being memorable. The brown represents the organic, friendly and sophisticated vibe of the restaurant. 


A mockup of the business card, the front and back work well together with the illustration and logotype being the main focal point.

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