The finished outcome for this design was a success, it answered the brief and did everything that it was supposed to. There was a thoroughly thought out colour scheme, with typefaces to match, the colour scheme and types used was consistent throughout the menu design, web design and other collateral. The design was a success due to the research that was undertaken on other independent restaurants, how they present themselves with menus and online presence. It was essential to explore different routes for this brief, as if it was a real client - they would likely have a few different agencies putting a bid in, therefore exploring different options and giving them a choice would help win the brief.
As a set of design work, it all fits together nicely and it produces a strong branding visual - the use of browns, green and orange really complimented the offerings of the menu and portrayed an organic, friendly yet sophisticated establishment. This brief has enabled me to further develop my layout and web design skills, learn the value of using a grid, whilst also exploring typefaces and how the most unlikely pairings can work. I thoroughly enjoyed it, and am now even more determined to push my career into the branding and digital side of graphic design.
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