Saturday 2 March 2019

SB7: Case Study 01 - Mowgli

Mowgli - Design by Kalo


Mowgli - Brand Identity

We’ve worked with indian street food restaurant Mowgli since it’s inception in 2014. 
After creating the initial brand identity for their flagship restaurant in Liverpool, 
we've worked closely with the Mowgli team to continue the expansion of the 
brand across new sites. 

Services include;
Branding & Design
Interior consulting
Interior graphic application and production
Internal and external signage
Website design and build



The logo is simply the restaurant name and an illustration of a monkey, this is very effective as it can be used in signage, on the website, on menus etc. and is very recognisable. 



The menus are very descriptive about the food on the menu - you want to know what is going into your food, especially with so many people having dietary requirements. The typeface is clear and black to contrast with the white background. As the menus are on clipboards and just printed on paper, they can be easily changed seasonally without great expense. 


The specials board features the Mowgli logo and a clear price list. 

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