Creation of logos, icons and symbols to be used in the app. The pictures below also show the experimentation with different brand colours for background and text, as well as photographs used, button effects and general aesthetics. The tool bar fills in the icon of whatever page you are currently on, so the user is always clear. The lighter background was more successful when tested on an iPad, the darker background was too harsh and distracting on the eyes. Softening the edges of any rectangles and squares also helps improve the usability and warm feel of the app.
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