SB3: Logo Visual Research

What my app plans to include

Simplistic, name in uppercase bold, one colour background that stands out on home screen

Jamie Oliver

Hi guys, thanks for checking out my free Recipes app! Every week I'll be giving you super-delicious, seasonal recipes to inspire you to get you cooking great-tasting food directly from your iPhone or iPad.

Check back every Monday, when you’ll get 15 of my favourite seasonal recipes, from super-quick suppers and nutritious midweek meals, to dinner-party show-stoppers and and naughty comforting treats. I'll be choosing from my full collection to give you a flavour for every occasion.

You'll have the same genius shopping list feature you all know and love, access to a selection of videos as well as my handy how-to guides to help perfect those trickier skills.

I really hope you like it, and please let us know what you think!

Big love, Jamie O xxx

Initials, mix of typeface, all one colour white background

BBC GoodFood

This is a new version of the BBC Good Food app, which will give users access to BBC Good Food's extensive recipes database. Key features are:

- ACCESS to unlimited BBC Good Food recipes, including the latest, trend-led dishes fresh from the BBC Good Food team

- BROWSE a growing selection of thousands of recipes, and new dishes are added all the time

- SEARCH for the latest, trend-led BBC Good Food recipes

- SAVE your favourite recipes all in one place

- ADD these recipes to an unlimited number of your very own COLLECTIONS

- RATE your favourite recipes

- START saving and organising recipes on one device, and resume on another

- ACCESS all your recipes and collections saved on the website.

- NEW! Now you can easily share your favourite recipes and recipe collections with family and friends.

Not received a verification email? Please check your junk folders, & if you still can’t find it please email goodfoodwebsite@bbc.com and we’ll do our best to sort it.

Plate imagery, shops logo and a turquoise background

Cook M&S

Looking for a little inspiration in the kitchen? The beautiful new Cook With M&S app is packed with recipe ideas.

With shopping lists, cooking mode, and timers the app has been developed with you and cooking at its heart. What's more, we'll keep you updated with new recipes for each new season, so you've always got something new to try.

- Search & browse our latest recipe collections

- Clear step-by-step cooking instructions

- Put your kitchen timer away! When you see a time in a recipe just tap it to start a countdown

- Personalised shopping list

Orange background, logo in white

Yummly Recipes + Shopping List

Yummly is your smart cooking sidekick, offering personalized guidance every step of the way. From recipe recommendations just for you, to handy tools and helpful videos, Yummly has everything you need to improve life in the kitchen. Experience what millions are enjoying on the web, free on your iPhone, iPad and iPod touch.

The App at a Glance:

Discover recipes from Yummly’s test kitchen and other top recipe sites and food blogs like Allrecipes, Epicurious, Food52, Smitten Kitchen, and more.

Personalised to your tastes & dietary needs

Step-by-step guided recipes

Collect, save, and organize your favorites

What's in your fridge?

Recipe scheduling for easy meal planning

Add entire recipes to your grocery list

Type based, bold letters and full stop in different colour, white background

Kitchen Stories.

Millions of users around the world are already cooking with Kitchen Stories, the winner of Apple’s Design Award—now it’s your turn! Find thousands of free recipes, HD instruction videos, and articles for cooking and baking. It’s easy-to-use, delicious, and healthy. Are you ready to cook?

Enjoy these features in the Kitchen Stories app:

• Choose from thousands of simple recipes for free

• Let yourself be inspired daily by our new recipes, tips, and articles

• Become a kitchen pro with instructional videos and cooking tips

• Save your favorite recipes in personalized cookbooks

• Follow recipes step-by-step with the cooking mode

• Use the measurement converter to easily adapt ingredient measurements and total servings

• Plan your grocery shopping with the automatically generated shopping list

• Share and rate your favorite recipes

• Upload photos of your dishes and exchange experiences with others

Their logo used across social medias, food around the edges, blue background and bold/ fun logo

Tasty

Meet your new cooking coach! Over 3000 Tasty recipes now at your fingertips; an all-new Step-By-Step instruction mode; ‘My Recipes’ page which serves as your very own mobile cookbook, and an innovative Search tool that allows you to filter by any ingredients, cuisine and social occasion you’re in the mood for!

FEATURES:

- Get step-by-step instructions on how to cook every single recipe. We’ll even keep your phone awake so you don’t have to worry about it falling asleep while you cook.

- Watch the latest videos from Tasty before your friends do.

- Get recommendations for your next meal based on the time of day, day of the week, and major holidays.

- Vegetarian? Personalise the app to automatically hide all recipes with meat! (Don’t worry, you can always change this later)

- Search recipes by social plans, ingredients, dietary needs, difficulty, speed, cuisine, and more.

- Filter by what matters to you like vegan, gluten-free, low carb, healthy, and comfort food to name a few.

- Add recipes to your Tasty likes to save them for later.

- Live outside of the US? We have metric values side-by-side with US measurements for every recipe!

From this research I have discovered the type of logo style/ app icon - a minimal type based logo that doesn't include any cliche cooking symbols. The app should look nice on your home screen like the Kitchen Stories. The strongest are Jamie Oliver, BBC Good Food and Kitchen Stories - they are straight to the point and not cluttered.