We want to keep the brief fairly loose but would love for you to capture our playful, fun and tongue & cheek tone whilst also delivering our message of bringing people together irrespective of their race, gender or sexual orientation. We want to empower guys, gals and non-binary folk that irrespective of what they look like their identity is valid and they should be proud of who they are.
We currently sell a range of t-shirts marketed to a younger audience of millenials/Gen Z (18-35 year olds) and are currently in the process of rebranding and redesigning our branding material, which will be further fortified with this collection.
Race - colour of skin
Gender - what you identify as (social/cultural, not biologically related)
Sexual orientation - who/ what you're into sexually
We are all different, which is great because we are all unique. Without diversity life would be very boring.
A lot of different flowers make a bouquet.
Visual research:
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