SB9: Print Social Brief

Print Social Uni-T New Designers Capsule Collection Brief

About Print Social

At 3rd Rail we have been providing industry standard screen printing to independent designers and well known fashion brands ranging from start up brands to high fashion names such as Liam Hodges, House of Holland, Martine Rose and special edition garments for giants such as Adidas, Nike and Champion for over a decade. We noticed that for a lot of independent creatives, cost was a significant barrier stopping them from creating their own collection. It was with this in mind that Print Social was born. We  believe that apparel and fashion should be accessible to everyone and endeavoured to create a free to use garment selling platform, where anyone can profit from their own designs.  Our mission is to empower creators by providing them the platform to support themselves through their ideas. We’ll handle the printing and shipping giving them more time to focus on what they do best. Print Social is free, (we’ll never charge upfront), sustainable (we only print what is ordered) and easy to use. 

Uni-T Project Information

No group of people embodies the Print Social ethos more than students. We frequently collaborate with well known artists and illustrators across a range of projects, but we recognise the importance of promoting exciting new talent in the creative industry. 

With this in mind, we will be launching our next capsule collection featuring a range of student designers/ recent graduates in our curated exhibition space at New Designers 2019. We want to work with creators, whose work we feel embodies the Print Social spirit of UNITY bringing student creatives and industry standard technicians to create high retail quality apparel. 

We will select our favourite 15 designs from all entries to exhibit at New Designers 2019 and promoted to our 12,000+ followers on Instagram and our other social media channels/ subscription lists. Everyone's a winner though, even if your design isn’t selected for the festival, we’ll still list it on Print Social for you and you will collect any profits from the sale of your design.  The collection will be launched on the final day of New Designers 2019, 6th July which also coincides with London LGBT Pride. The collection will be available to purchase on a pre-sale basis until 27th July. After this date, all t-shirts will be printed and shipped out to the lucky customers meaning there’s no wastage or excess stock. 

Artwork Brief

We want to keep the brief fairly loose but would love for you to capture our playful, fun and tongue & cheek tone whilst also delivering our message of bringing people together irrespective of their race, gender or sexual orientation. We want to empower guys, gals and non-binary folk that irrespective of what they look like their identity is valid and they should be proud of who they are. 

We currently sell a range of t-shirts marketed to a younger audience of millenials/Gen Z (18-35 year olds) and are currently in the process of rebranding and redesigning our branding material, which will be further fortified with this collection. 

We kindly ask that the artwork for this project be original. It will always remain the property of the artist however it cannot be reproduced in any capacity outside of use for Print Social for profit or otherwise. There is no limit to the number of entries you can make so submit as many variants/designs as you wish. Below is information about the artwork specification for designs. 

Important note, if your design isn’t within the parameters of the information below, it will not be eligible for shortlisting for the New Designers Capsule Collection. Inspiration from our previous capsule collection for Coppafeel!,  a youth breast cancer charity can be found here as well as in the accompanying visual document for this brief. https://www.weareprintsocial.com/coppafeel

Artwork Specification

Placement

Most people submit a design for the front of the garment only, however you’re welcome to create artwork for both the front and back. For example, you could make a left breast design with a corresponding back print. Sleeve prints, prints across seams and all over prints are not permitted. 

Dimensions

Artwork must be no larger than 39cm wide x 49cm length

Resolution

Artwork must be at least 300dpi at print size

File Format

Any of the following are accepted: JPEG, PNG, PSD, PDF, AI or EPS

Colours

Artwork must contain our new brand colour of 7404c Yellow. Designs submitted that do not contain our brand yellow will not be selected. Artwork must contain a maximum of 4 colours. 

Pantone: 7404c Yellow (Pantone Coated Guide Book)

HEX: #F4DA40

CMYK: 0 8 86 0

RGB:  244 218 64

Garments

We will be using White & Black Gildan Premium short sleeve t-shirts and which are affordable and sustainable and of a good quality, allowing for the maximisation of profit. 

Payment Terms

The artist will receive 100% of all profits raised from sales, profit correlates directly with the volume of units sold.

As an example, if 30 units were sold at a retail price of £25 with a two colour front print the campaign would raise £411.60  in profit of which all would go to the artist.

Payment will be made to a UK bank account or Paypal account of the artists choosing within 10 working days of the sale period ending. Please note funds received into a Paypal account will be subject to an additional fee.

Promotion

Print Social and 3rd Rail will promote the selected creatives and the artworks through organic and sponsored content via our social media channels including Facebook, Instagram, Twitter and Facebook as well as their mailing list, blog and website. 

The artist will be expected to promote their t-shirt via their own social media accounts and mailing lists in order to encourage sales. Print Social will supply the artist with product photos, promotional images and marketing material in order to allow them to complete this successfully.

Deadline

The deadline for receiving final artwork is midnight Friday 3rd May 2019 (friday night going in to saturday morning) entries after this point will not be eligible for selection for the New Designers capsule collection. Please directly send your entry via email to ayesha@weareprintsocial.com We’ll announce those selected for the exhibition on Friday 17th May 2019. 

Supporting Material

A Photoshop T-shirt template to mock your designs up will also be attached to this document. This file is very useful as this is measured to exactly replicate print sizes on a medium size garment. Resizing your designs on this file is strongly advised. 

Visual presentation of this brief, with images of some designs to use as inspiration/starting point

Link to our live print showreel, showing the type of display we will be showcasing at New Designers 2019. http://bit.ly/3rdrailliveprint

www.weareprintsocial.co.uk

Instagram: @3rdrailclothing @weareprintsocial

Supporting material folder link http://bit.ly/PrintSocialUniT

If you have any questions about the brief, please get in contact via email at ayesha@3rdrailclothing.co.uk

We can’t wait to see your designs, so best of luck!