dance moves -
The bump was dance style in 1970s. It was introduced in 1974. Bump , Hustle and Watergate are popular dance style in 70s. The lyrics were "We love the bump; everybody bump; gotta do the bump." The dance had a goal to lightly "bump" hips on every other beat of the music. There was no need to have a partner. The dance could become more athletic bumping Hip to hip in full knee bend up to a standing position. Intimate, bumping hip to backside, low bending, etc. The Bump" was played by The Commodores on Machine Gun album. KC & the Sunshine Band, Kenny(UK band) and many others picked up on the rhythm and "The Bump" became a worldwide dance craze in the summer of 1975.
The Hustle is a catchall name for some disco dances which were extremely popular in the 1970s. The 1977 movie Saturday Night Fever showed both the line and partner forms of hustle.
key disco artists
demise of disco
The disco era continued into the early 80s before a strong anti-disco sentiment developed among rock fans and musicians, particularly in the United States. Disco was criticized as mindless, consumeristic, overproduced and escapist. The slogans "disco sucks" and "death to disco" became common. Rock artists such as Rod Stewart and David Bowie who added disco elements to their music were accused of being sell outs.
legs McNeil, founder of the fanzine Punk, was quoted in an interview as saying, "the hippies always wanted to be black. We were going, 'f**k the blues, f**k the black experience'." He also said that disco was the result of an "unholy" union between homosexuals and blacks.
reasons for the death of disco
- In the late 70s, bars, pizza parlours clubs and pubs across the country were being transformed into discos. It was every where at the time; there was disco christmas, disco star wars, disco duck and all other sorts of ridiculousness.
- All the big stars of the 60s and 70s were doing disco tracks too: Rod Stewart, Dolly Parton and Paul McCartney just to name a few. It was invasive. People were just sick of it, and it had reached a point beyond gimmicky.
- Disco Demolition Night, which was held at Comiskey Park — the former home of the Chicago White Sox — on July 12, 1979, is commonly sited as the event that ended the rise and started the fall of disco music. Now referred to as the day disco died, it was planned by Steve Dahl, a local disc jockey who was laid off by WDAI when the station made the format change from rock to disco. He was quickly hired by rival rock station WLUP and began promoting the event.
- In 1979, the music industry in the United States underwent its worst slump in decades, and disco, despite its mass popularity, was blamed. The producer-oriented sound was having difficulty mixing well with the industry's artist-oriented marketing system. Harold Childs, senior vice president at A&M Records, told the Los Angeles Times that "radio is really desperate for rock product" and "they're all looking for some white rock-n-roll". Gloria Gaynor argued that the music industry supported the destruction of disco because rock music producers were losing money and rock musicians were losing the spotlight.
"So, disco never really went away – it’s just that it’s always meant different things to different people in different places at different times, and has slipped in and out of favour depending on which aspect is highlighted. Having lost its cool following the post ‘Saturday Night Fever’ feeding frenzy of the late 70’s, a bandwagon which, unfortunately, has provided the mainstream symbolism ever since, it was always on the back foot. For many years its cheesier connotations were emphasised whilst its sheer creativity and versatility was circumvented. The ‘Disco’ the media portrayed and, to a large extent, still portray, isn’t the Disco that survived.
Disco was soon declared dead by the triumphant rock establishment, but it simply went back underground and, throughout the early 80’s, flourished away from the mainstream glare having re–invented itself as ‘dance music’. This was a real hybrid age from which all the subsequent club–based music fermented. Rather than abate, Disco mutated, and when Frankie Knuckles made his famous quote about House music being ‘Disco’s Revenge’ the term reclaimed some of its former credibility, at least in more underground circles, with its rehabilitation completed during more recent times through sampling, record digging, re-editing and modern spin-off genres like french house, garage house, nu-disco, future beat, boogie funk etc." - reddit
In the 1990s, disco and its legacy became more accepted by music artists and listeners alike, as more songs and films were released that referenced disco. Examples of songs during this time that were influenced by disco included Deee-Lite's "Groove Is in the Heart" (1990).
70s style and fashion
Fashion in the 1970s was about individuality. In the early 1970s, Vogue proclaimed “There are no rules in the fashion game now” due to overproduction flooding the market with cheap synthetic clothing. Common items included mini skirts, bell-bottoms popularized by hippies, vintage clothing from the 1950s and earlier, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin.
1970-72
hippie look - decade begin with continuation of the hippie look from 1960's, popular fashion included tie dye shirts, mexican peasant blouses, ponchos, capes, military surplus clothing, frayed jeans, midi skirts, ankle length maxi dresses. There was a lot of indian, native american and floral patterns.
Accessories included chokers, and those made from natural elements such as wood, shells, stones and feathers.
glamour look - the hippie look was widespread, however it was not adopted by everyone. Many women still continued to dress up with more glamorous clothes, inspired by 1940s movie star glamour. Other women just adopted simple casual fashions, or combined new garments with carefully chosen secondhand or vintage clothing from the 1930s, 1950s and 1960s. More simple early 1970s trends for women included fitted blazers (coming in a multitude of fabrics along with wide lapels), long and short dresses, mini skirts, maxi evening gowns, hot pants (extremely brief, tight-fitting shorts) paired with skin-tight T-shirts, his & hers outfits, and flared pants. Pastel colors were most commonly used for this style of clothing. Rust, tangerine, copper, forest green, and pistachio became more popularized from 1973 onwards. Sweaters were a huge often outfits being judged entirely by the sweater. This fragmented into more styles, such as sweater coats, sweater dresses, floor-length sweaters, and even sweater suits.
Glamorous women's accessories of the early 1970s included cloche hats or turbans, pearl earrings, necklaces, and bracelets, feather boas, black-veiled hats, clogs, wedgies, cork-soled platforms, and chunky high heels. Golden chains, gold-button earrings and rhinestone clips started to become popular again in 1973 after several years of homemade jewelry. In the early 1970s boots were at the height of their popularity, continuing onward from the mid 1960s. Women had boots for every occasion, with a wide variety of styles being sold in stores for affordable prices.
1973-76
casual looks - by 1974, the T-shirt was no longer considered underwear, and was by then made in elaborate designs such as slogans, sports teams, and other styles. Around the same time the looser, more flowy shirts of the early 1970s had given way to fitted tops. By the mid 1970s, the hippie look had completely disappeared, although casual looks continued. In the mid 1970s women wore sweaters, T-shirts, cardigans, kimonos, graphic T-shirts and sweaters, jeans, khakis, gauchos, workmen's clothes, and vintage clothing. Around 1976, casual fashion adopted a Parisan peasant look. This included capes, turbans, puffy skirts and shirts with billowing sleeves.
In the mid-1970s, accessories were generally not worn, adopting a minimalistic approach to fashion akin to that of the 1950s. Small leather shoulder bags were worn by women everywhere, and popular shoes included Mary Janes, knee-high boots with rounded toes, platform shoes and sandals, Birkenstocks, and loafers. Despite the lack of accessories, the mood ring was a big fad in the mid 1970s.
active wear - clean-cut, all-American active wear for women became increasingly popular from 1975 onwards. The biggest phenomenon of this trend was the jumpsuit, popular from 1975 onwards. Jumpsuits were almost always flared in the legs, and sleeves varied from being completely sleeveless to having extremely long bell-sleeves. Other sportswear trends included tracksuits, tunic shirts, crop tops, tube tops, sweatshirts, hip-huggers, low rise pants, and leisure suits. This continued into the 1980s. Accessories were less of an importance during this time, but two very desirable accessories included sneakers and tennis headbands.
tailored styles - as the divorce rate rose and the marriage rate declined in the mid-70s, women were forced to work in order to support the nuclear family. The progressive addition of women to the work force altered shopping styles and fashion. Working women shopped on weekends and in the evenings. Feminized men’s business suits such as tailored jackets, midi-skirts, and fitted blouses were their go-to choice as to “dress for success.” Starting in 1975, women's semi-formal wear became more tailored and sharp. This included a lot of layering, with women wearing two blouses at once, multiple sweaters, pants underneath tunic dresses, and jumpers worn over long, fitted dresses. The 1970s also featured some of the most scandalous dresses worn publicly in American history up to that point.
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| cher, 1974 |
Other clothes worn in this style include suede coats, peacoats, blazers, cowl-neck sweaters, pencil skirts, backless dresses, extremely low-cut dresses, palazzo pants, tube dresses, evening gowns, jacket dresses, and pinstriped pantsuits. Women's dresses in the mid 1970s were dominated by pastel colours, but Asian patterns were also common.
1977-79
relaxed look - in 1977, fashion became more baggy. This caused much controversy, as women with trim figures bemoaned not being able to flaunt them while heavier women complained the looser clothes made them look even larger. To make up for this, it became fashionable to show more skin. This resulted in shirts being unbuttoned, sleeves being rolled up, and tops being strapless, see-through, and lacy. Shiny satin and gold colors were also used to make up for the lack of tighter clothing. Styles became curvier in 1978, with shoulder pads, tighter skirts, and narrower waistlines. The silhouette that resulted was an inverted triangle, it was positively received by the general public. By 1977, pants were only flared slightly and sometimes not flared at all.
Accessories included scarves, gold jewelry, flowers, ankle boots, 1940s style hats (often tilted), skinny and wide belts, spike-heeled sandals, mules, ankle-strapped shoes, waist cinchers, and obi wraps. Colour had almost completely faded from fashion in the late 1970s, with earthy tones like browns, light blues, tans, grays, whites, and blacks making a comeback. The frenzy for boots had cooled down by the late 1970s, but they remained popular, especially in the winter. They became less flamboyant by that point in time, and they mostly came in black, brown, or burgundy.
one-piece swimsuit - in 1977, American actress Farrah Fawcett popularized the one-piece swimsuit which in turn launched the trend for the maillot. This was, when it resurged in the 1970s, a sexy, tight swimsuit, with deep neckline and high-cut legs, worn by young women and girls in lieu of the bikini, although it did not entirely replace the latter. This continued into the 1980s.
disco look - disco fashion was generally inspired by clothing from the early 1960s. Disco clothes worn by women included tube tops, sequined halterneck shirts, blazers, spandex short shorts, loose pants, form-fitting spandex pants, maxi skirts and dresses with long thigh slits, jersey wrap dresses, ball gowns, and evening gowns. Shoes ranged from knee-high boots to kitten heels, but the most commonly worn shoes were ones that had thick heels and were often made with see-through plastic.
top 70s models -
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| lauren hutton |
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| Cheryl Tiegs |
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| Margaux Hemingway |
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