The look book is to showcase Eva's photographs from London Fashion Week rather than the designer's lines therefore there is no set style or company aesthetic to go from, however I am still going to research LFW as it will give me a good overview of the style and what is popular within this season. Below is research of what Eva has out there herself as well as general look books.
Above are screenshots from Eva's own website which is used to showcase her work and to find potential clients and collaborations. The style and layout itself is very minimal, all in black and white with the only pops of colour coming from the pictures featured. With this in mind I will design the book in simple black and white with all text black, the pops of colour will come from the photographs and some added extras when it comes to production to make the book unique and enticing.
Lookbook Visuals Research
'a set of photographs displaying a fashion designer's new collection, assembled for marketing purposes.'
Most if not all look books are small on text/type use, this means that the main focus is on the photographs, one way in which the reader is drawn in is by the use of negative space and large full bleed photographs. The images are always of high quality and sections are often enlarged to show details.
London Fashion Week Visual Research
London Fashion Week (LFW) is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the "Big Four" fashion weeks, along with the New York, Milan and Paris.
LFW Designers Visual Research
Central St Martins
Central Saint Martins MA Fashion has an international profile with an unrivalled record for sending the best professional talent into the international fashion industry.
Alumni include Alexander McQueen, Ann-Sofie Back Atelje, Charles Jeffrey, Christopher Kane, Craig Green, Faustine Steinmetz, Halpern, Kiko Kostadinov, Kim Jones, Jonathan Saunders, Matty Bovan, Marques'Almeida, Mary Katrantzou, Molly Goddard, Phoebe English, Regina Pyo, Richard Quinn, Roksanda, Rottingdean Bazaar, Sadie Williams, Simone Rocha...
Burberry
Christopher Bailey is President and Chief Creative Officer of British luxury fashion brand Burberry.
Since joining the company in 2001, Christopher has helped transform Burberry, setting the creative vision for the brand, driving innovation and initiating a series of brand and industry firsts.
Shrimps
Shrimps is a fashion label from the young London-based designer, Hannah Weiland, launched in 2013. With a background in History of Art and a diploma in Surface Textile Design from the London College of Fashion, Weiland takes her inspiration from the witticisms of modern art and a playful engagement with pattern and texture.
The collections feature a lot of block monotone colours but also a lot of eccentric and colourful pieces. It would be good if the publication represented this variety. As well as the images seen above all of the images that are going to be used in the publication are of outfits and accessories people have chosen to wear to view the shoes, they are very vibrant, bold and have been chosen to express the individuals and their own styles.
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