Rationale: This piece is inspired by Amy's spiritual side, she had this in common with her Paternal Grandmother and her passing massively affected her. Amy became obsessed with the idea of death, her grandmother was a known tarot card reader, this piece features the number for the death tarot card which is relevant for her obsession, but also the tarot card itself is all about the death of something in your life, moving on and new beginnings, that which Amy tried and tried to have.
I decided to mockup the design I went for to get a better feel for how it would look presented printed and hung up in an exhibition style.
I am pleased with the result, this project was heavily research based in order to come up with a suitable and fitting concept, with it being such a short brief the outcome was always going to be a minimal design however I feel it does have impact, it is recognisable as AMY with the lyrics whilst the xiii and eclipse adds intrigue. Looking back at the requirements of the brief it hits all of them, the design is 27x27cm and suitable for public viewing. All the design decisions are relevant as explained the colour palette and type choices. This piece is focusing on a specific part of her life, when she brought out back to black and the change of her as a person as well as a musician. Although it focuses on this time period it is also symbolic of her whole life as there were a lot of ups and downs, a lot of changes back and forth to rehab and being in the spotlight. For this project I only used illustrator, utilising the path finder tools as well as type setting for the paragraphs. I have learnt from this brief that some briefs take a lot of research and digging around in order to gain inspiration and start actually designing, with this in mind time management is key, ensuring you account for any sort of creativity block.
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